Disney and Walden Media reportedly spent $5 million (6% of the overall advertising budget) targeting Evangelical Christians for The Lion, the Witch, and the Wardrobe in 2005. This Christian based niche marketing, however, is not limited to the WB brand. In the conversation, you will discover new connections to your own life and God’s Word.” 4 Warner Brothers has previously marketed to spiritual groups in other films including The Blind Side, The Notebook, The Book of Eli and the Harry Potter series. ![]() Then use this Conversation Guide to take another look at the movie’s major themes. 3 “Round up the kids and take them to see Man of Steel (PG-13). 2 The site contains video snippets, images, outlines for how the film can be integrated into sermons, as well as a conversation guide for how fathers can be superheroes for their children provided by the American Bible Society. Warner Brothers has collaborated with a Christian marketing firm in an effort to get pastors into advanced screenings as well as launching a site through that provides prepared sermons and movie clips that implement Man of Steel into allegorical Christian teaching. What has a number of critics and journalists buzzing about the new Superman, however, is the way it has been niche marketed. 1 While other recent superhero films like Warner Brothers’ Dark Knight trilogy and Disney’s The Avengers have managed to garner more critical acclaim, it is clear that Man of Steel is a box office smash that continues to draw audiences into theaters to watch a new take on the American cultural icon. It has, since then, set a June box office record of $116.6 million and become the most successful comic book character reboot of all time in the U.S. ![]() On June 10th of this year, the Warner Brothers’ Superman franchise was once again rebooted with the release of Man of Steel. The Adventures of Superman #500 depicts a resurrection.
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